Re-Design, Design and Re-Design - This post took over 2000 hours of work!!
Following on from the success of Part One Design, Design and Re-Design – This post took over 1000 hours of work!!
Here’s Part 2! Man it’s hard to get you designer’s all in a row at the same time!
This time featuring some new designer’s and some amazing new design’s that didn’t get chosen by the client for various reasons;
Vinh Le
Follow Vinh on Twitter and check the site here.


Vinh says…
This blog design was done for Northeastern University’s Library.
Initially, they wanted a design that was bold, casual, friendly, and visually appealing,? SnellSnippets1 was what I came up with after throwing out a few other concepts that didn’t seem to work. The problem wasn’t that they didn’t like it that it got rejected, but what happened was more people in the library’s committee started to voice their opinions on the blog design. So what was initially a discussion between me and two other library personnel turned into me and about ten of them. In order to make them happy, I had to take the blog design into a different direction.
After having a few discussions/meetings with the committee, I was able to understand better what they wanted. One, they wanted a new name so I created a new logo. Two, they wanted it to be more visually appealing so I made tons of changes to the overall design, while trying to keep in line with the feel they wanted. The feel being bold, casual, friendly, and visually appealing still. I also created a very cool footer that I fell in love with. (SnellSnippets2)
Alas, finally when I thought they were happy, the library’s president steps in and says the site is not aligned with the school’s brand standards. Which was a huge surprise to me, since I thought the purpose was to get away from it, and it was. But the committee had to obey the president so even more changes were made so that it would fit with the guidelines.
The final design was my best attempt to satisfy everyone and while I like it, SnellSnippets2 was my favorite.
The actual finished site you can find here!
Sean Baker
Follow Sean on Twitter and check the site here.


Sean says…
The following project was a redesign proposal for Merge Records, a very trendy indy music label in Chapel Hill, NC. The project included a new, more suiting identity with a harder edge. The two website concepts both emphasized a different style, though it was imperative to have them maintain that “independent” quality. Because their (current) design was so default, I felt it would be proper to do some mock proposals. If they were interested in a redesign, we would reveal the designs. If not, we didn’t show them the goods. Everybody here at OnWired loved them… Merge, meanwhile, wasn’t interested. Cheap skates.
Brian Yerkes
Follow Brian on Twitter and check his site here

Brian says…
We are currently working on this client’s website re-design, and we agreed to upgrade their logo with the site.
Our goal was to keep their identity that has been established for over 10 years, but we wanted to create a modern image. The client did not like it and is unable to move away from the old one.
Their old logo (and site) can be seen here.

Brian says…
This is a logo I started working on before the client actually became a client (back in the early days of freelancing and getting way too excited about obtaining a new client!). This logo matched their brief perfectly, they were going to be a really cool, young, hair and beauty salon that had hired a few well known stylists.
I thought this logo fit perfectly for that stylish, up-scale “miami/south beach” salon look that they were going for. I never showed them this logo that I created because they did not hire me. I think in the end my prices were too high for them.(They wanted an interactive, ecommerce website, and a logo for no more than $1000.).

Brian says…
I really liked this concept for this client. It was a little too abstract in it’s message for him in the end, but I think it works really well for the services that company provides. The imagery gives off “strength in numbers”, and “unity”, but keeps a soft touch as women are mainly the target market. I felt that this logo had the perfect balance of a feminine feel also.
The final logo chosen can be seen here. While I really like the mark we designed in the logo that the client chose, I feel it is a little too heavy on the text with the slogan included.

Brian says…
This is a logo project we are working on right now, and this is one concept that was rejected. I really like this one. I think it really says “pub”, and also gives off a small bit of a “sporty feel”. The pub hopes to attract families after football games and things, so I thought this logo would be perfect for it.
The client has decided they need a much more playful image, for funny slogan t-shirts etc, and the logo design concepts we are working on now are much more on the “illustration” side of things than the standard, multi-purpose logo.
Alek Lisefski
Follow Alek on Twitter and check his site here.

I just did the design not the coding. Sarah Lewis was responsible for production.
Alek says…
The clients initial direction was create a NY skyline that wrapped around the content area and fades from morning to night. After spending hours on custom photo work and creating pain effects, I then found out the client wanted very specific images, in a specific order, at specific sizes. I had to start over with the image manipulation and even more pain effects, plus putting the ESB on a tiny island by itself! In the end, with lots of back-and-forth with the client, the final product turned out better then the original, with a bigger, brighter look. But quite a process it was! Here’s the current site.
Vera
Follow Vera on Twitter and check her site here.

Vera says…
These logos were created for an event planning company and the client wanted the logo to feature a little bird. She sent me a couple of pictures of birds she liked, most of which were rather abstract, so I thought she wanted hers to be abstract as well. After I presented these logos, I was asked to modify the left one so it looked more like a bird. The final result that was accepted by the client can be seen here.
Niki Brown
Follow Niki on Twitter and check her site here.

Niki says…
The client decided to go in a different direction and rejected this design. They wanted a stronger blue color scheme and more photos to be used. You can view the design the client selected here.
Adelle Charles
Follow Adelle on Twitter and check her site here.

Adelle says…
This was for a storage interior (box) company. Ultimately the client chose to go less modern & went with a more simple design.
Thought’s about client’s?
I just look at these design’and think WOW and the client is just nut’s not to go for this one or that one! I also start to get a feeling of the frustration that must be felt when you pore your heart into a piece of work only to be told ‘nah we want a different look’ or whatever!
What are your thought’s ‘Drop us a comment!‘
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